When I needed to store some of my belongings, I called around pricing out self storage units. I was surprised to learn just how many different offers self storage facilities run to attract new customers. However, while some of these deals are a bargain, others may not be so great if you plan on leaving your belongings in storage for an extended period of time. I created this website to discuss the different specials used by self storage facilities to attract customers and which of these specials may be beneficial to you, based on your particular needs. I hope this helps you get a great deal on a self storage unit.
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Getting a Great Deal for a Self Storage Unit
Branding Your Business: Why Signage Matters
Sergio Murphy
When it comes to marketing your business, you've probably considered pay-per-click advertisements, newspaper ads and marketing mailers. If you focus only on these things, you may be missing out on huge marketing opportunities. If you are looking for ways to make your business grow through marketing, read on to find out how signage can help increase customer traffic and sales.
Help Customers Find You
Research shows that exterior store signage makes a difference. Nearly 35 percent of customers that know about local businesses saw the stores as they were passing by. This means that signage plays a significant role in attracting new customers to your business. If your signage doesn't speak to customers as they drive or walk past your location, they won't be as likely to find you. Here are a few types of exterior signage that will help to call out your location:
- Branded commercial awnings
- Digital/LED signs
- Flexible banner signs
Attract Impulse Shoppers
Unlike digital ads or newspaper advertisements, billboards can inspire potential customers to make an impulse decision to visit your location while they are already in their vehicles. It's estimated that 72 percent of drivers stop on their way home to do some sort of shopping, and 68 percent of people make decisions about shopping while in their vehicles. Posting a well-placed billboard sign calling out your business can have a positive result on traffic for your business. If you create a unique or funny sign, you may even be able to begin to brand your business with your billboard's theme.
Create An Iconic Look
Some retailers are known for their iconic store signage. Whether you choose a specific color to associate with your brand or you choose a unique design for all your signage, creating a cohesive, polished look for the exterior of your building can help customers to associate your store and products with your signage style. Commercial awnings are great for helping you begin to brand your business. Work with a professional sign company like The Dize Company to create a look that is unique to your business and that will help catch the eye of potential customers walking by. Be sure to use this same awning style at all your locations to create a cohesive marketing theme.
Marketing your business successfully means using a combination of advertising options, including signage. Whether you launch a full-scale billboard campaign or you simply update the signs on the exterior of your building, the right signs can help you grow and expand your business.
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